A Web directory organizes Web sites and is usually maintained by humans instead of software. The searcher looks at the sites organized in a series of categories and menus. Web directories are much smaller than search engines’ databases, since the sites are looked at by human eyes instead of by spiders.
Submitting to web directories is an important part of every successful link building strategy. Web directories give static, one-way links to your site, boosting your link popularity and improving your rankings on the major search engines like Google and Yahoo.
Some tips and rules to help you get into your directory of choice first time and without your description being edited unfavorably.
• Research your required category thoroughly! The best way to do this is to search for your own keywords in a directory and see which categories are coming up.
• If your required category includes your targeted keyword then you may get a ranking boost especially if the keyword appears in your title, description and URL (web search results from Yahoo!).
• Try to keep your keyword prominence quite high Meaning wherever possible make it the first word in your description and title.
• Refrain from exageration in your descriptions. Editors will edit your site description if contain hype including but not limited to … “The best…”, “The cheapest…” etc. Keep it balanced Do not give an editor a reason to change your description as there is no knowing what the result will be if an editor rewrites it.
• Use the third person sentences such as “offers liability insurance and includes a general claims checklist. Do a required search on Yahoo engine and you will find on the most occasions the descriptions start without a capital letter. You should always use full sentences that start with a capital.
• Try to keep your descriptions very short..
• Do not just mention keywords. Yahoo.You are not going to get o lot of clicks with “insurance liability life insurance private health insurance car insurance” as you title. In short, keep it short and mention unique features / added value such as the example I gave two points above
• Some directories list results alphabetically (ODP). In most cases it’s very late to change the name of your company or website name.For example if you are considering calling yourself “Lion Insurance Brokers” You may want to reconsider
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Business directories have become an effective way for the public to express opinions, make comments and select the appropriate business to deal with. On the same hand,
business directories offer the business a great opportunity to advertise and get enormous internet exposure. For businesses that increase their exposure and generate
interest through listings in business directories has become the smart thing to do. The powerful marketing tool of business directories will be enjoyed by the innovative public for a long time to come.
Businesses that use internet business directories enable them to receive instantaneous feedback. Enhancing the relationship with a customer can increase business success. Customers always look for the opportunity to give feedback to the business and the internet business directory has made it a great quality control avenue. Scary? Not for the business that is willing to adapt and market their business with this technology.
For marketing and promotion, the internet business directory has become an important part of business strategy.
Tristen Thomas