The Marketing Kid

Global Internet ad spending will grow by 28.2 percent in 2007, according to a forecast report courtesy of ZenithOptimedia. That’s down slightly from the 31 percent growth it’s expected to achieve this year, but far more aggressive than growth in other media.
The report finds the Internet’s share of ad spending will increase from its estimated 5.8 percent for the current year to 7 percent in 2007, and will eventually climb to 8.6 percent in 2009.
By comparison, global ad spending in all channels will collectively grow by only 3.9 percent.
Online ad spending is expected to hit $24.5 billion by year-end and $31.3 billion next year. It will hit $42.7 billion in 2009, according to ZenithOptimedia.

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