The Marketing Kid

Let’s now recapitulate what we have learned so far. To get clicks on AdSense you need visitors. To get visitors you have to rank high in Search Engine Result Pages against some pre determined keywords. To rank high your site must have good number of backlinks. And here in this section we will discuss how to get links for your website from the outer world. The process is not difficult and you can always make it smooth by adopting certain strategies.

Let us start with Link Buying first. This is a good option to promote your website by getting strong backlinks over a short span of time. Let us dig it more so that you can understand it better. As the term goes, Link Buying is to run a campaign where you approach different website owners, webmasters and bloggers and offer them certain amount of money for placing a backlink to your website. Finding websites is not at all a tough job since the Search Engines are there.

The amount of money that you will be offering may depend on different factors. Say for example, the position of the backlink to your site, the visibility of the backlink, if the subject of the site is related to that of yours and so on. If a Webmaster places a backlink to your site on the Home Page, Main Page of his/her site, obviously it cost more. But once you have this backlink active, the chances of getting visitors from that site to yours in increased rapidly.

Again, if a Webmaster places a text link to your website in a crowded page where already hundreds of links are present; you may not offer a higher amount for this link. But I won’t say not to go for this link because all links are important. If single visitors come to your site following this link and clicks on your AdSense, it’s your profit or money to promote your website.

Now, you may appoint some person to run this promote campaign for you or may hire a company who performs this kind of works. But you may think that why should I spend money to earn money? Though all the businesses need some investment to promote, but beginners often find it difficult to invest money for Link Buying. If you fall under this group, I would assure you here again. There are lots of other options to promote your website. We will be discussing such an option “How To Get Free Links To Your Website” in the next chapter.

Website Promotion