The Marketing Kid

Search engine giants Google Inc., Microsoft Corp. and Yahoo Inc. have collaborated to help out webmasters. There partnership has been made to help webmasters submit their content to for easier indexing by there search engines’.

Google had originally setup a way for webmasters to submit a XML site map of all the content they webmasters published making it easier for the Google bot , a robot that helps scans the internet for web pages, to do just that. Yahoo had followed but with a different protocol making the task more complicated for webmasters.

This led to the collaborative effort to build an open source Sitemap Protocol, the same protocol Google used originally but enhanced by all the corporations involved.

A site map is extremely useful for dynamic content on the internet, something robots have always been challenged to index. Such content could be a search query or anything the is changing constantly on the fly.

The benefit to Google, Microsoft and Yahoo is great and so they are all throwing there weight behind the new Sitemap Protocol. Yahoo will continue the protocol it had originally used but also accept the new one. Google will moved to the new protocol in early 2007.

Ultimately the protocol will enhance the availability of content indexed by the search engines, allowing for more rapid indexing of webmasters’ content. This will then result in better search results for the end user.

Offered under the terms of the Attribution-ShareAlike Creative Commons License, the protocol will be publicly available here starting Thursday.

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